The content: as individual as your sales team

I develop the contents of the sales training together with you. Typical topic modules can be, for example:

• Basics of successful Sales communication
• Structure and phases of professional sales talks
• Needs assessment and benefit argumentation
• Questioning techniques in sales
• Objection handling and closing orientation
• Cross-selling and upselling in existing customer business
• Telephone sales and outbound calls
• Customer loyalty and sustainable customer relationships
• Personal impact, attitude and self-management in sales
• Handling difficult customer and negotiation situations

All content will practical, application-oriented, and tailored to the target audience processed.

Well-founded. Practical. Effective.

Sales psychology according to Schulz von Thun

As a trained Communication consultant and trainer I work with in my sales trainings proven models of communication psychology, among others, from the training at
Schulz von Thun Institute for Communication.

These include, among others:

• the communication square
• the Inner Team model
• the Riemann-Thomann model to better understand one's own needs and the needs of customers, as well as reciprocal effects

These models ensure that sales pitches not only structured, but also psychologically effective being led – a crucial success factor in modern sales.