My approach

I work in a practical way and with a focus on real conversation situations. Proven models of communication psychology are incorporated, including those by Schulz von Thun.

Not as a theory for the drawer, but as a tool for everyday life:
for clearer customer conversations, greater confidence in challenging situations, and collaboration that works better.

I do not use Schulz von Thun's models as theoretical building blocks, but as practical tools for everyday sales.

The Four-Sides Model helps to perceive statements in customer conversations more differentially and to recognize misunderstandings in communication at an early stage.

The Inner Team supports employees and managers in understanding internal tensions in demanding conversation situations and acting with greater confidence.

The Square of Values and Development creates orientation where balance is required in sales – such as between clarity and empathy, closing orientation and relationship, or structure and flexibility.

In this way, sales communication becomes not only more reflective, but also immediately more effective.